Learn the truth about Yellow Pages advertising and why YOUR new ad could spell disaster... for your competitors!

Frequently Asked (and Answered) Questions from those interested in our Yellow Pages advertisements:

Why should I choose MaxEffect to design my Yellow Page ad?
There are really two questions being asked here, so let's take them one at a time.

The first is: Why should I pay a professional to design my ad? Yellow Page advertising is a unique medium that continues to be one of the most effective ways to reach local customers currently in the market for your product or service. Unfortunately, your ad will appear amongst all of your competitors. In order to get the prospect to call your business, your Yellow Pages ad will have to:

1) Stand out from a sea of other ads and catch the prospect's attention.

2) Convince the prospect that you are the single best business to meet their needs and to do business with.

This can't be done with anything less than a brilliant headline that speaks to the felt need of the prospect, an eye catching design that reinforces the central message of your ad, and persuasive advertising copy. Unfortunately, the ability and EXPERIENCE to design this kind of ad - and the individual attention required to design the ad - can only be found by turning to a professional Yellow Page ad designer. Bottom line is, if you're going to pay for a Yellow Page ad, spend the money to make sure that ad generates business and have a professional design your ad.

The second is: Why should I choose MaxEffect over the competition?

In a word: results. MaxEffect Yellow Page ads produce better results, period. And that's a claim we stand behind.

The truth is that there are a number of Yellow Page ad designers out there, but as with any industry, not all "professionals" are worth hiring. Traffic experts like Ranking.com and Alexa.com rate MaxEffect as one of the top Yellow Pages advertising design authorities on the Internet. Moreover, our worldwide popularity, Yellow Page ad design testimonials, 34 years ad design experience, A+ Rating with the Better Business Bureau and unique Money PLUS Guarantee assures you that MaxEffect will deliver RESULTS. Contact MaxEffect Yellow Page Ad Design now and let your competitors use "the other guys".

Your site resembles other Yellow Page ad design Web sites. Does MaxEffect have multiple sites?
While there is only one official MaxEffect Web site, some of our competitors feel compelled to mimic our every move. In their attempts to duplicate our success, they only help confirm that originality and inventiveness aren't always easy to find on the Internet. Why should you care? If these businesses lack the inspiration and creativity to develop their VERY OWN Web site content, who will they borrow from when they sit down to create YOUR new Yellow Pages advertisement? We prefer to build relationships with business owners who value originality of thought, integrity and plain old honesty. Don't you?

Do you provide custom designed Yellow Page ads or do you just use templates of existing ads that have performed well for others?
A successful Yellow Page ad - the kind that will cause your phone to ring with business - must speak to YOUR specific target prospect, about their specific needs and concerns. It must communicate your business's unique ability to best meet the prospects' needs. These points vary, depending on your business, your location, and your goals. You should ask yourself:

1. Exactly what type of prospect should I target for maximum results?
2. What are their unique needs, desires and concerns?
3. What language (and artwork) will they best relate and respond to?

The answers vary from business to business (especially within the same category) and region to region. You can't rely on category alone! In fact, one of the first principles in crafting effective Yellow Page ads states that you must specialize and focus within your business category! Target everyone and you'll convince no one (read more about this, here).

So what does this tell you about the potential of category-based, template (read "proven") ads? They may have been "proven" for someone else's business, but that doesn't mean they'll perform as well for yours.

Novice Yellow Page ad designers who provide off-the-shelf advertisements overlook the importance of prospect targeting, geographical differences and the value of individualizing copy and artwork to more powerfully connect with your potential customers. It's what sets MaxEffect apart from the many "font-fondlers and picture-pushers" out there today. It's one more reason why MaxEffect has become a world leader in effective, custom designed Yellow Page advertisements.

MaxEffect Yellow Page Advertising Design will carefully review the competitive landscape in your Yellow Pages heading and advise you on the most cost effective size and color options for your business. Then, we'll provide complete creative development of your new Yellow Pages ad. Once you're 100% delighted with your new Yellow Page ad, we'll submit a stunning high resolution digital file to your publisher. Don't worry, your new MaxEffect Yellow Pages ad will meet ALL of your publishers' spec requirements, guaranteed.

 
Exactly what's included in your COMPLETE Yellow Page ad design package?
Complete means everything necessary for results - including crucial pre-design activities and unlimited ad concepts and redesigns till your happy.

Contrary to what anyone might tell you, brilliant design alone simply can't compensate for poor or non-existent Yellow Pages advertising strategy.

To ensure your success, we use a "clean-slate" approach - starting with strategy! We review your current ad and carefully evaluate the competitive landscape. This identifies key areas that need to be explored in order to differentiate your business from all the rest in a meaningful way. Our Quick 'n Easy Questionnaire further clarifies the picture by telling us what your business is really all about. The Questionnaire also helps us determine the exact target group that's most important (and profitable) to your business. For added peace of mind, we offer UNLIMITED concepts and revisions along with a unique 100% risk-free Money PLUS Guarantee.

Once you're completely delighted with your latest proof, we'll contact your directory sales rep, confirm all ad specs and arrange timely delivery of your new Yellow Page ad. Don't worry, your ad is guaranteed to meet all publisher specs. That means we'll modify and resubmit new art files at NO charge, if necessary. And rest assured, your ad submission deadline WILL be met or we'll refund your complete investment.

Next year, if you'd like minor copy edits such as new phone numbers and addresses, we'll modify your one original file and resubmit new artwork to your publisher at NO additional charge. During the year, we'll also follow-up to answer any new questions or concerns you may have, providing expert guidance and suggestions along the way... also at NO additional charge.

We don't love you and leave you... We want you to be completely at ease with your Yellow Page advertising investment, not just today but throughout the entire year.

 
The competition in my Yellow Page advertisement category is fierce. How can I be sure that my new print ad will be more persuasive than my competitors' ads?
MaxEffect uses a three-phase development process that incorporates proven Yellow Page advertising design principles. Your Yellow Page competitors DO NOT. How will this benefit you? Your competition will fade into the wings as your business takes "center stage"... stealing the show and the majority of calls.

The development of your new Yellow Page ad begins with the Discovery Phase. With the help of our Quick 'n Easy Questionnaire™ MaxEffect will... 1) learn the core values of your business and identify your unique selling proposition 2) carefully determine and define your MIP (Most Important Prospects) and 3) analyze your MIP's mindset to uncover their innermost cravings, needs and desires at that critical decision-making moment.

In the Competitive Review Phase, MaxEffect will scrutinize your competitors' ads to confirm that our emerging concepts, designs and copy will in fact allow you to dominate your Yellow Pages heading. This competitive assessment is crucial to the success of your new Yellow Pages ad. You can't carve a unique place in the market without knowing what your competitors are up to. Unfortunately, most Yellow Page directory artists, sales reps, freelance graphic designers and other Yellow Pages advertising design agencies bypass this step altogether.

Design Phase. Armed with the above information, we'll explore numerous design and copy solutions in order to arrive at the most captivating ad possible for your business. Your new Yellow Page ad will speak to the heart of your customer, position you light years ahead of your competitors and make your phones sing! Contact Us To Learn More.


Yellow Pages advertisements are too expensive and every year the costs keep rising! How can I save money on my Yellow Pages print ad?
Yellow Pages advertisements are expensive because when DONE CORRECTLY, they work! Once you own the most effective print ad in your heading, you will attract a flood of new customers. When properly developed, Yellow Pages advertisements are a phenomenal investment for many businesses.

What's more... a professionally designed print ad may allow you to reduce the size of your Yellow Pages ad or the number of colors used, saving you hundreds or even thousands of dollars every year. Your new (less-expensive) print ad will be dramatically more effective than your old, cookie-cutter Yellow Pages advertisement.

Read This Twice! Successful Yellow Page ad design is all about content and laser-focusing your message on your target audience in a unique and captivating way. When your print ad is properly developed by MaxEffect, size and color become much less important and have relatively little to do with achieving maximum response.


I haven't a clue as to what my Yellow Pages advertisement should look like or what it should say to my potential customers. I'm afraid I wouldn't be very much help in creating my new print ad.
Don't fret. Just complete our Quick 'n Easy Questionnaire™ and we'll do the rest. Your answers and a thorough analysis of your entire heading will provide us with the information we need. All you'll need to do is answer all the phone calls once your new Yellow Pages advertisement hits the streets!

MaxEffect is the perfect remedy for your annual "Yellow Pages Advertising Migraine!" You'll sleep soundly knowing that you're running the most effective Yellow Page ad you possibly can. You'll have peace-of-mind as your new ad continues to generate the maximum possible response for you, 24 hours a day... every single day!


I know exactly what I want for my Yellow Pages advertisement. Can I hire MaxEffect to just construct the print ad for me?
You want your new Yellow Page advertisement to generate as many calls as possible... and so do we! With 34 years of successful advertising design experience, we know exactly what it takes to make that happen BUT...

Teamwork is important! We seek open-minded business owners who are eager to explore a bold new approach with their Yellow Pages advertising and will grant us the freedom to do what we do best. Our clients are passionate about growing their business and their enthusiasm inspires us to produce the most creative and persuasive Yellow Pages advertising imaginable.

If you have specific ideas in mind for your new print ad, we'll be happy to review them and share our thoughts... at no cost or obligation. Simply fax them to 585-442-7218 and we'll get back to you within 24 hours on weekdays.


Some Yellow Page ad design firms say that a photograph or artwork is the most important part of my Yellow Pages ad. Others claim "Copy is King" and that the design of my ad is not that important. So who's right?
In order to create the most effective Yellow Page ad design possible you must consider ALL the factors that make up your Yellow Page advertisement. Those who claim that all you need is "eye-grabbing artwork" OR "persuasive copy" are only 50% correct. Simplistic Yellow Page assertions like these often indicate a lack of copywriting OR ad design skills.

If your Yellow Page ad doesn't have the visual impact to stop readers dead in their tracks it doesn't really matter what your copy says because no one will be reading it! Your primary and most crucial objective in Yellow Page ad design is to instantly grab the reader's eye, before your competitors do. While an amateur often relies on just a photograph or graphic to accomplish this, a professional Yellow Page ad designer has unlimited design options at his disposal. Your secondary goal is to develop riveting ad copy that will engage your prospects and make them "active participants" in their story... Your Yellow Page ad copy MUST make a strong emotional connection with the reader.

A true Yellow Pages advertising design specialist understands that the secret of Yellow Page ad design persuasion lies in the skillful use of BOTH pictures and words. When your Yellow Page ad LOOKS right and SAYS the right things, you'll have achieved "maximum effectiveness" and... YOUR AD will be the first one they respond to!


I purchased a template ad from a Yellow Page ad design company but my Yellow Page ad response did not improve. How come?
Indistinctive template print ads that rely solely on "graphic gimmickry" WILL NOT improve your response rate. Why? Because your business is one-of-a-kind! Simply plopping your logo and phone number into a cookie-cutter Yellow Pages advertisement template can't possibly convey your unique story effectively and set you apart from your competitors. These feeble print ads quietly dissolve into an "ocean of Yellow Pages mediocrity" and remain virtually invisible to the majority of Yellow Page shoppers. Only customized, compelling and persuasive copywriting combined with superior ad design will have the power to excite attention, engage the reader and demand response.

MaxEffect Yellow Page Advertising Design will present you with a great-looking print ad that works! Our Yellow Pages advertisements are dominating by design... custom-tailored to your business... and most importantly will make your telephones ring! Isn't that the only reason you're dishing out all that money for a Yellow Pages ad every month?


I've found a book on Yellow Pages advertising that reveals dozens of secret tips and tricks. Why pay a professional when I can create my own "winning" print ad?
If you plan on designing your own Yellow Pages advertising, it's a great idea to first learn all you can about the medium. If you have extra time on your hands and feel up to the task, why not give it your best shot? Give us a call. We'll be more than happy to answer your questions and provide some friendly, honest feedback.

However, many businesses that contact us have traveled the DIY road... unfortunately, with dead-end results. Business owners readily admit they didn't have the time, passion or creative skills needed to create a high-performance Yellow Pages advertisement. Most are simply too busy to give it the full and undivided attention it requires.

A white-hot, MaxEffect Yellow Page ad will make your ROI sizzle and save you hours of frustration. The uncertainty and burden of "doing-it-yourself" will vanish. And, all those annoying squabbles with your directory salesperson will be history. In fact, your Yellow Pages sales rep will become an invisible middleman. How cool is that?


What is a CMR and do I need one?
Certified Marketing Representatives are members of the Yellow Pages Association (YPA). CMRs help businesses that advertise in multiple directories. You may very well benefit from a CMR but you MUST meet the YPA's strict definition of a national account:

1) You advertise in 3 or more states
2) No state has more than 70% of advertising dollars
3) You are in 20 or more Yellow Page directories and
4) You advertise with 2 or more publishers.

Most businesses don't qualify but if yours does, you may want to visit www.ypassociation.org for more information.


How should I choose a qualified Yellow Page ad designer?
Although it's tempting to base your decision on attractive ad samples or bargain-basement prices, you'd be wise to look for an experienced designer who understands the basic proven principles of effective Yellow Page ad design. How can you tell?

It's easy to spot an amateur posing as a Yellow Page advertising design expert. Do any of their Yellow Page ad samples contain the BUSINESS NAME as part of the main headline? If so, they're creating ads to "satisfy the advertiser"... rather than the prospects' needs. This rudimentary mistake is a leading cause of poor response rates for unknowing Yellow Pages advertisers. The headline space at the top of your ad is the most valuable piece of ad real estate. Your headline must address, excite, engage and persuade your specific target audience...not YOU, your spouse, employees or anyone else! Steer clear of Yellow Page ad designers who haven't yet mastered Advertising Design 101.

Also, don't be afraid to ask for a dozen or so REFERENCES or TESTIMONIALS from their "Yellow Pages advertising" clients. Remember, a cheaply designed Yellow Pages ad (even a professional looking one) isn't much of a bargain if it's not able to outperform your competition. With Yellow Pages advertising, RESULTS are all that matter... Ask to see them and verify before you buy!

Compare services carefully before selecting a designer to develop your Yellow Pages advertising. With MaxEffect... 1) Your ad will be created by an experienced Yellow Pages advertising design specialist, NOT a recent marketing graduate or graphic design generalist. 2) You'll never be charged extra for rush turnaround service. 3) You'll see your first proof in just 3 to 5 days, NOT weeks. 4) You'll never be surprised by hidden add-on charges or worse yet, "an abort fee," should you choose to cancel your order. And most importantly... 5) You'll get results! A properly designed Yellow Page ad will grab the reader's attention faster, hold their attention longer and result in more calls from the type of customers you most want to attract.

We think you'll LOVE our service, and we back our claim with a one-of-a-kind Money PLUS Guarantee.


What if my competitors come to you next year to design their print ads? Then I'll be right back where I started!
There's little doubt your competitors will be forced to seriously re-evaluate their Yellow Pages advertisement strategy once they've experienced the tremendous impact of your new MaxEffect print ad. Choosing MaxEffect now, before your competitors do, is a very wise decision indeed!

My cash flow is a little tight right now but I sure could use some help with my Yellow Pages advertisement! Any suggestions?
We'd love to help adrenalize your response rate, whether you place an order or not. Check out the excellent Yellow Page Ad Design Tips on our Web site.

If you're still concerned about the effectiveness of your Yellow Pages advertisement and need a few pointers, why not take advantage of our FREE Yellow Pages advertisement evaluation? Just fax the two facing pages where your print ad appears to 585-442-7218. Within hours you'll receive a professional analysis with specific suggestions that'll help you achieve a much more effective, phone-ringing Yellow Page ad. You can also call 800-726-7006 for a free phone consultation. A friendly Yellow Pages advertising design specialist is waiting to help you right now and there's no obligation to buy anything...ever!

I'd like to try MaxEffect but I've already approved my print ad proof and the deadline is just 2 days away. Can you still help me?
Absolutely! If necessary, we'll create your new Yellow Pages ad within 24 hours, at no extra charge. Naturally, we'd prefer more time but we understand that "deadlines happen." Don't worry. We'll work twice as hard to create your masterpiece... your deadline will be met... and you will be 100% delighted... 100% Guaranteed!

Do you accept credit cards and what are your payment terms? Yes, we accept all major credit cards. A 50% deposit is due upon acceptance of our Design Agreement with the balance due upon your complete satisfaction and approval of a final ad proof.


What if I just don't like any of the designs and concepts that MaxEffect comes up with?
Your complete satisfaction means the world to us and is always 100% guaranteed (and then some)! If you're not 100% confident that your newly designed Yellow Page ad will dramatically increase readership, telephone calls and revenue for your business, just say "cancel my order" and we'll cheerfully refund ALL of your money PLUS $60... immediately, with no questions asked.

The vast majority of our clients ( 99.2% to be exact ) are thrilled with the service and improved response rates they experience... and we've got the testimonials, repeat customers and client referrals to show for it. Fourteen years of steady growth and mindblowing success clearly proves to us that we must be doing something very right... Contact MaxEffect Yellow Pages Advertising Design right now and let us prove it to you!


What are the most common and costly mistakes businesses make when advertising in the Yellow Pages?
Besides relying on wishy-washy template print ads or those designed by directory assembly-line artists, these are the three most common and costly errors advertisers make:

You've heard the Yellow Pages advertising case studies ad nauseam: "All things being equal, larger ads and those with color will always generate a greater response." We couldn't agree more. But remember... "all things are not equal" when your Yellow Pages advertisement is created by MaxEffect. Now, size and color take a back seat to killer content and compelling design... as they should.

The Bottom Line! Choosing MaxEffect Yellow Pages Advertising Design is just plain ol' common sense. One small, no-risk investment... twelve months of dazzling results! Are you ready to squish the competition with the most effective, phone-ringing Yellow Page advertisement you've ever had? Then let's get started... Order Your MaxEffect Yellow Page Ad Right Now!

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